A brand goes beyond its visual identity (what you may simply refer to as the logo) and further represents consumers’ perceptions and feelings about products and its performance. It is how we position ourselves (our products and services) in the mind of the consumer. A brand must endeavour to understand consumer preferences in order to deliver beyond their expectations. This way, the brand becomes stronger by building on loyalty.
This brand guideline is a useful tool for ensuring consistency in brand communication. It is more of a guide and less of rules. It is how we deliver our promise to the consumer ensuring exceptional experience when they interact with Pulsar. This guide’s goal is to achieve a stronger brand as time progresses.
Sometimes we can be in doubt. That is why we can ask for help. The responsibility for all brand communication lies within the marketing department. Before publishing, get in touch with the marketing department to ensure your communication meets the brand’s standard.